Levi Strauss & Co. (Levi's) is a company producing garments, known worldwide for its Levi's brand of jeans . It was founded in 1853 in Sacramento ( California , United States ) by
Levi Strauss , born immigrant Jew from Buttenheim , in the region of Franconia , the federal state of Bavaria , southern Germany .
In 1873 Levi Strauss and tailor Jacob Davis received a patent from the United States to make the first men's work pants in denim ( denim ): the first jeans. The company briefly experimented in the 1970s with the quote in bag , but ownership and control remains in the hands of the descendants and relatives of Levi Strauss' four nieces.
