Cebu Pacific Air is a low-cost airline based in Manila in the Philippines. This is the second company after Philippine Airlines. Its main base is at the Manila International Airport Ninoy Aquino with another hub at Mactan-Cebu International Airport.
It is a subsidiary of JG Summit Holdings, controlled by the Chinese-Filipino family Gokongwei. In September 2010, the company became famous for establishing the safety danced. A video taken in flight by a mobile phone shows hostesses with the safety while dancing on a title of Lady Gaga. More than 7 million people have seen this video. Following criticism from union staff, particularly speaking of "machismo" stewards of the same company made a similar demonstration in October.
History
Cebu Pacific was founded in March 1996. Is owned by JG Summit Holdings.
The airline has set itself the goal of becoming a pure low-cost airline. With the planned increase in the coming years Cebu Pacific fleet would in Southeast Asia grow space and is thus in competition with airlines such as Tiger Airways from Singapore or Air Asia from Malaysia. On the Philippine domestic routes Cebu Pacific has in 2007 with 4.46 million passengers, representing a market share of 43%, for the first time carried more passengers than the previously leading PAL. 2008, the market share increased to 45.6% in passenger traffic, and in 2010 it was 48.2%. Also in cargo traffic Cebu Pacific has the market share in recent years steadily expanded and was now at 51.6% in 2010.
Goals
Initially Cebu Pacific flew mainly on national calls within the Philippines, and also to international destinations were added in Southeast Asia
Trivia
History
Cebu Pacific was founded in March 1996. Is owned by JG Summit Holdings.
The airline has set itself the goal of becoming a pure low-cost airline. With the planned increase in the coming years Cebu Pacific fleet would in Southeast Asia grow space and is thus in competition with airlines such as Tiger Airways from Singapore or Air Asia from Malaysia. On the Philippine domestic routes Cebu Pacific has in 2007 with 4.46 million passengers, representing a market share of 43%, for the first time carried more passengers than the previously leading PAL. 2008, the market share increased to 45.6% in passenger traffic, and in 2010 it was 48.2%. Also in cargo traffic Cebu Pacific has the market share in recent years steadily expanded and was now at 51.6% in 2010.
Goals
Initially Cebu Pacific flew mainly on national calls within the Philippines, and also to international destinations were added in Southeast Asia
Trivia
- The flight attendants of Cebu Pacific moderate during the flight called Fun Games, where passengers can win at games of skill rate and small souvenirs such as bags, caps and the like.
- In the fall of 2010, the safety instructions on the route Manila-Butuan by the cabin crew were paraded dancing to a choreography. Following positive feedback from passengers, the airline now plans to extend this to other flights . Because this action took place just before the IPO of Cebu Pacific, is in this context of a well-placed PR spoken action.
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