Franchising has been deemed as a hot commodity in the country, mainly because
Filipinos are practical thinkers and with this comes the copying of trends.
It would be quicker and easier to be a franchisee in an already
successful fast-food chain, then to start a new unknown business where you have to input much effort into getting the modern one to draw in consumers. With starting a fresh one comes the trial and error for the daily operations, publicity, and courage to waste loads of cash for something that is uncertain. Franchising would be an easy
business, and it won’t really have those risks that would involve in creating one that’s relatively new to the consumers’ ears.
